A Generational Snapshot – Better Understand Your Target Audience
One of the biggest mistakes most new Internet Marketers make is that they promote a product without clearly defining their target audience and market. They just market the product to a very broad audience, hoping to get more sales.
In today’s competitive marketplace, not only you need to provide with the right solution, you must also be able to deliver your marketing materials and messages to your target audience with maximum impact before they become your customers. You might have the world’s greatest products to sell online but if you don’t know how to connect and reach your potential buyer effectively, nobody is going to buy from you.
Today, I just came across some interesting facts below about 5 different generation groups and its unique characteristics. I find these information are very useful for market research and it can help to develop a deeper understand the emotional and intellectual needs of your target audience.
A Generational Snapshot
Group 1: Generation Y (born 1982 – 1995)
Characteristics: Techno-savvy & connected 24/7; Optimistic; Confident; Comfortably self-reliant; Entrepreneurial; Success Driven; Inclusive; Environmentally minded.
Group 2: Generation X (born 1961 – 1981)
Characteristics: Sceptical; Pragmatic; Adaptable; Self-Reliant; Informal; Technoliterate; Diversity minded; Focused on today.
Group 3: Baby Boomers (born 1943 – 1960)
Characteristics: Competitive; Optimistic; Driven to achieve goals; Focused on their children; Judgemental of differing opinions; Political.
Group 4: The Best Generation (born 1925 – 1941)
Characteristics: Non-conformist; Boemian; Cool; Questioning authority; Apolitical; Anti-intellectual.
Group 5: The Lost Generation (born 1880 – 1900)
Characteristics: Disillusioned; Reactive; Cynical about institutions; Realistic; Pragmatic; Risk taker; Critical.
*Source: A compilation by Deloitte Consulting LLP of commonly accepted traits and defining moments by generation
Are these facts helpful to you to better understand your target audience?
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Find potential customers before sell any products =)
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.